Flipping though
magazines, teenage girls are influenced greatly by the products they see. The
clothes and makeup displayed are the ones that appear in bedrooms across the
country. An effective eos advertisement appears where the lip balm poses as
fruit. In the center of the ad multiple eos flavors are placed in a blender;
surrounding this are baskets of fruit. The advertisement uses symbolism to show
the lip balm’s flavor and quality that is then explained in the text.
Metaphorically,
the picture in the advertisement tells a lot about the product and helps the
customer understand its strengths. Fruit is juxtaposed to the lip balm to help
potential costumers realize the sweet flavors of the product. Cleverly the company
associated their product with strawberries, raspberries, and blue berries. The
picture also symbolically publicizes that eos is natural. The fruit evokes
thoughts of wholesomeness that then applies to the product. In addition, the
colors in the picture highlight the freshness of the lip balm.
After the
impactful picture the reader’s attention is directed to the small paragraph in
the corner. The text develops the ides presented in the picture for
clarification. Although the eye-catching image interests a reader flipping
through pages of a magazine, the paragraph provides details so that there is no
misinterpretation.
Together these
elements create and advertisement perfect for a teenage audience. The use of a
gasping picture for those just flipping through and text for those more
interested creates a well-rounded advertisement. The fruity eos lip balm is
characterized symbolically and literally. 
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