Tow #20 Baby with Logos

Advertisements influence daily life and many decisions a person makes. They have encroached upon all aspects of society for people of all ages. This striking photograph uses an emotional image with cultural memory to spread a message about society’s immersion in advertising.

Babies are eye-catching symbols that create warm and happy feelings. Often, people think of them of as precious and naïve, as they evoke thoughts of soft skin and purity. However, this picture shows a baby covered head to toe in common logos. Captured smiling, the baby does not even realize the marks on its skin. In the center of the baby’s stomach, the author depicts a Miller Light logo. This displays one of the many faults in society’s current situation, as adults may not even realize children’s exposure to advertising far above their maturity level. The photo portrays how submerged people are in the world of advertising and how they no longer even notice its wrongdoings. The emotional pull that babies foster works to grab the audience’s attention, which has been distracted by the world of advertisements, so it can illustrate its message. Society has become painted with consumerism, just as this baby has.

This photograph uses logos that are common to people of all backgrounds, gender, and age to show how immersed everyone has become. Appealing to people’s cultural memory allows everyone to understand its dominant influence. The picture portrays how advertising controls what people eat, drink, and use, through the household brand names it includes. Society has yielded to the immense power of advertising and this image allows the audience to see that it continues constantly to impact the current and next generation.  

From an early age, we all encounter advertisements daily. We are surrounded by popups on the Internet and commercials on TV, which diminish our ability to make personal decisions. In a campaign showing how advertisements have gone too far, this picture depicts a baby’s perfect skin blemished by logos. Companies are competing for our money and attention and ignoring necessary boundaries that allow people to have control. The baby juxtaposed with common logos, shows the overpowering contribution of advertising on society. With one powerful image, the photographer succeeds by fusing an innocent baby with disturbing consumerism. Children and adults are bombarded by the constant messages that corporations send lessening the control people believe they posses.