The two new
iPhones, the 5s and the 5c, were launched into society September 10th. Along with the new phones came new publicity
for Apple as they premiered a “greetings” commercial for the 5c. Immediately
Apple had sales on their product, as they are already a very popular and
reliable company, but as they aimed the phone for a broader audience they tried
to get word to out about it. This commercial’s simplicity and universality enables
the Apple to introduce new technology to a varied audience.
The simple nature
of this commercial makes it perfect. In the advertisement the only words
written on the screen appear in the last three seconds. First it flashes, “IPhone
5c” followed by, “For the colorful.” Even though it is very brief, these words
make the message very clear. After showing many people holding the phone wearing
bright and crazy colors, ending with this statement addresses the audience
telling them exactly who this phone was made for, the happy, eccentric,
exciting people. This simple way of displaying information makes it
comprehensible for people of all ages anywhere in the world.
The universality
of this advertisement allows Apple to address many audiences. The ad is
composed of many scenes of people answering their iPhone 5c. It shows old
people, young people, English speaking people, German speaking people, Spanish
speaking people, and many more types of people saying “hello” dozens of
different ways. Even if one did not know all of the languages used it becomes
very obvious what they are saying through the patterns presented. This method
of advertising shows the audience that anyone can buy this product and it was
made for all types of people to enjoy. These greetings create an advertisement
that addresses many different people.
The iPhone 5c
reaches many audiences because of its simplicity and universality shown in the
new greetings commercial. 
http://www.youtube.com/watch?v=heV0CNzC9OI
No comments:
Post a Comment